“We create lasting, high-end, quality products that have a positive impact on the world we are leaving to our children as well as the homes in which we are raising them.”
Johanna Howard Home and Accessories
Born in Stockholm, Sweden, Johanna Howard grew up in a culture that prizes high design and aesthetics. Her mother owned a small custom-clothing atelier and combined impeccable craftsmanship with a unique sensibility. “My mom didn’t knit snowflakes and reindeer. Her bold designs broke with convention and she used innovative colors and patterns.” And this marriage of artisan quality and unique design continues to define Johanna’s look – inspiring such items as the innovative Beast Pillows.
Johanna moved to the U.S., and developed her design skills in the fashion capitals of Los Angeles and New York as a successful women’s clothing designer. But on a trip to an alpaca farm with her daughter, inspiration struck. She was immediately taken with the luxurious feel of the alpaca wool and also the fact that it was a far better environmental alternative to cashmere. As a designer, mother, and
“We create lasting, high-end, quality products that have a positive impact on the world we are leaving to our children as well as the homes in which we are raising them.” Alpaca farming is done in harmony with the environment and does not destroy grasslands and create deserts like cashmere production. And alpaca wool is lightweight, water repellant, warmer than wool, and hypoallergenic. Joining this “treasure of the Andes” with gorgeous designs that enhance any home, and collaborating with fair trade and women-owned studios in Peru, we are able to create an unparalleled product which is the essence of Sustainable LuxuryTM.